Sep 13, 2017
Erick Straghalis is a creative, brand and marketing strategist with more than 16 years of experience. He currently works for StitchDX, a brand and digital marketing agency. Erick, his wife Elizabeth and sister in law Esther, launched a Fair Trade Subscription Box service in 2012. Fair Treasure partnered with mostly women-run cooperatives from around the world to deliver beautiful handmade goods to monthly subscribers. The service grew attracting over 2,400 subscribers and made close to $100K in revenue. Due to a few strategic mistakes and the inability to juggle family, jobs, and a side business, Erick and his family decided to shut down the service in late 2015.